Get TRained in Making Yourself Heard…

We live in a time of dueling narratives, when what’s real and what’s important depends on the larger set of stories that make up the public debate. Narrative change is about perceiving, understanding, and shifting those narratives strategically.

It’s the work you’re already doing, but smarter.

My well-received trainings can help you and your team build the skills you need to change narratives. I’ve been training and coaching folks on media and messaging since my time in Congress, and I’ve seen firsthand the impact that compelling, well-delivered messages can have.

I offer interactive, hands-on trainings both in person and virtually, in small groups or one-on-one. Large group presentations are also available on related topics. References and testimonials available on request.

Narrative Change 101

Learn about the basic concepts of narrative change work and how you can make it part of your work.

• Story vs. Narrative

• What is Narrative Change?

• Narrative Change Success Stories

• The Basics of Narrative Change Work

  • Sample video of a virtual session of this training is available for screening on request.

Narrative Change 102

Narrative change doesn’t happen in a vacuum. Our work to change narratives is influenced by what other stories are already out there — and what our opponents are doing. Get trained in how to develop a new narrative that works for you and your community.

• Narrative mapping and analysis.

• Understanding the relationship between narrative and power.

Building your Message and Staying on it

You know the narrative you want, so how do you get there? This training explores tools for developing a strong, compelling message and helps you practice sticking to it.

• Message Box Tool for message development

• Media interview training

Media Training Intensive

My Media Training Intensive is a half-day or full-day session practicing in person, on-camera interviews to get ready for your moment as a leader and voice for your cause.

Writing Workshop

How do you write an op-ed? A speech? A one-sentence slogan? Through either one-on-one coaching or small group work, we’ll focus on how to write social change copy that’s clear, compelling, and concise. Learn how to move the masses with your message.